Survive a Remodel

Survive and Thrive We know most homeowners can agree that the best way to get through a home remodel is to relocate to a luxurious beach house in Hawaii. We also know a month or longer tropical getaway is not in the cards for most of us. Yet, you have finally decided the time has...

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Guest blog: Interning with Johanna G. Seldes/IDC

  When I posted my blog about finding an extra pair of hands, I was excited to find someone to assist me but also to share my expertise with. I found Jeff, an eager and willing mentee looking for experience outside of the classroom. With a passion for interior decorating and design, Jeff has helped...

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Interior Designer: It’s Official

The Official Definition Time and again I am asked about the difference between an Interior Designer vs. a Decorator. Now, thanks to the Council of Interior Design Qualification, I can answer with authority that there is an official definition for a licensed Interior Designer. Here is the abbreviated version: Interior design encompasses the analysis, planning,...

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An extra pair of hands

For some time now, the possibility of needing help in the form of an extra pair of hands has become more apparent. Yet, given that the actual service I offer is my expertise, knowledge, design insight and creativity, I’ve been baffled as to how could I potentially achieve this. I, Johanna G. Seldes, will always...

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Is the hand-drawn sketch a thing of the past?

The recent American Society of Interior Designers (ASID) Facebook post showing vintage images of pre-AutoCAD architects and designers drafting plans, stretched out and leaning over their over-sized work station tables, using endless reams of paper, steel edge rulers and T-squares, pencils and erasers got me thinking about my own hand-drawn sketches. Old-School As a graduate of...

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Design Reasons and Seasons

Dining Groupings The Design Reason Beyond the Season  Florida may be lacking in the distinctive seasons department – but that doesn’t mean your home design can’t enjoy a little seasonal change. Not to be confused with visiting your local home décor store to accessorize for the seasons, we’re talking about conscientiously thinking about design. With less focus on decorating...

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Column Refrigeration opens up design options

New Take on Refrigeration Guest Writer: Felix Menedez, Famous Tate The days of massive stainless appliances may be coming to an end. For nearly twenty years the recognized symbol of the luxury kitchen was the enormous stainless built-in refrigerator. Recent trends now seem to indicate appliances becoming less “in your face” and more a complement...

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The Judge Johanna Show

Drama by Design There’s no design room drama, or selections scandals, or stolen swatches to report. There will be no name calling, sudden outbursts or profanities. No, the Judge Johanna Show is the complete opposite. This show the annual OBIE Awards hosted by the Greater Atlanta Builders Association. Almost all Builders Associations nationwide host annual...

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Is it a speckle or a sparkle?

Sparkling floors have taken on a whole new meaning with the latest trend in tile grout. No, we are not referring to any form of cleaning product.  Although let’s get real, tile floor grout can get pretty grimy, flat, faded especially if unsealed.  But that’s for another blog!! We are sharing news of one of...

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Are you Cooking, Looking, or Both?

Gourmet Chef, Modern-Day Cook or Microwave Afficiando? When considering cooking appliance options for your kitchen redesign the theory and practice of “form and function” are the key ingredients to the success of the recipe. Johanna G. Seldes, Tampa ASID interior designer knows that “form and function” in the kitchen are as important as “salt and...

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What a wonderful experience we had working with Johanna. Great ideas...excellent in communicating. Thank you, Johanna.  

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